_____ Is a Process by Which Marketers Searched for Unique

question 13

Multiple Choice

_____ is a process by which marketers searched for unique groups of people whose needs could be addressed through more specialized products.

• A)Product segmentation
• B)Targeted diversification
• C)De-marketing
• D)Market segmentation
• E)Market aggregation

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Definitions:

Personal Savings

The portion of disposable income not spent on consumption but kept aside for future use or emergencies.

Business Savings

Business Savings refers to the portion of a business's profits that are set aside for future investment, as opposed to being distributed to shareholders or used for current expenses.

Government Savings

Funds accumulated by a government when it receives more money from taxes and other revenues than it spends.

Neuroticism Scale

A psychological measurement tool used to assess an individual's tendency towards emotional instability and anxiety.