Chong's Analysis of International Markets

question 19

Multiple Choice

Chong's analysis of international markets
John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets.
-Which step of the market-screening process involves determining the income elasticity of the Zulu doll?

• A)selection of the market
• B)assessment of the national business environment
• C)identification of the basic appeal for markets
• D)measurement of market potential

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Definitions:

Family Members

Individuals who are related by blood, marriage, or adoption and have a significant relational bond.

Stress

The body's response to any demand or challenge, can be physical, mental, or emotional.

Transition

The process or period of changing from one state or condition to another, often involving development or adjustment.

Divorce

The legal dissolution of a marriage by a court or other competent body, ending the marital union and relieving both parties of marital obligations.