Examlex
When it is difficult or impossible to out-strategize rivals (beat them with a superior strategy) , the other main avenue to competitive advantage is to
Brand Extension
A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.
Line Extension
A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.
Homemade Soda
Soda made at home using ingredients and methods that allow customization and control over the final taste.
Family Brand
A marketing strategy in which a range of products is marketed under a single brand name, aiming to capture consumer trust and loyalty.
Q9: What are the three principal advantages of
Q12: Building an organization capable of good strategy
Q14: Sometimes a company can short-circuit the task
Q18: The broad areas that internal information business
Q18: To take advantage of cross-business value chain
Q34: Total quality management (TQM)emphasizes all of the
Q56: Which of the following is NOT a
Q77: Consider whether the shift toward a more
Q88: When it is difficult or impossible to
Q103: Sharing and transferring resources and capabilities across