Buyer Power Is _____ When Buyers Have Many Choices from Whom

question 57

Short Answer

Buyer power is _____ when buyers have many choices from whom to buy,and _____ when their choices are few.

---

Definitions:

Apps

Small, downloadable software programs that can run on smartphones and tablet devices. Also called mobile apps or applications.

Convergence

The tendency of different technological systems to evolve towards performing similar tasks or to integrate and synergize functions, leading to the merging of technologies, industries, or devices.

Engage Fans

Strategies or actions taken by brands, celebrities, or organizations to interact with and increase the involvement of their audience or supporters.

Facebook

A social networking platform that allows users to connect, share, and communicate online, now a part of Meta Platforms, Inc.