In Which of the Following Situations Is the Tactical Implementation

question 52

Multiple Choice

In which of the following situations is the tactical implementation most consistent with the strategic planning?

• A)The strategy of introducing a new product to increase market share is implemented by paying the salespeople a straight commission.
• B)When the strategy calls for aggressive selling to liquidate excess inventories,management offers the reps a larger commission.
• C)To provide extra service to hold existing accounts,management increases its emphasis on commission payments.
• D)The strategy of attracting the top level of graduating college students is implemented by paying lower starting salaries with prospects for future increases.
• E)There really is no relationship between compensation tactics and marketing strategies.

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