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The selection tool most likely used as an initial screening device is a:
Promotion Budget
Financial allocation specifically dedicated to marketing and advertising efforts to increase sales or raise brand awareness.
Personal Selling Activities
Direct, face-to-face activities undertaken by sales personnel to persuade consumers to make a purchase, typically involving presentations or demonstrations.
Advertising
A form of marketing communication used to promote or sell a product, service, or idea through various mediums to reach and influence consumers.
Sales Promotion
A marketing strategy involving short-term incentives to encourage the purchase or sale of a product or service.
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