With One Exception,all of the Following Are Reasons Why Good

question 111

Multiple Choice

With one exception,all of the following are reasons why good sales force selection is important.Which one is the exception?

• A)There is a scarcity of qualified salespeople.
• B)Good selection reduces the dollar volume of lost sales caused by poor salespeople.
• C)Good sales managers can overcome any weaknesses or problems caused by poor sales force selection.
• D)Good selection reduces the direct costs of sales force turnover.
• E)Good selection eases the job of training and supervising a sales force.

Understand contrast creation techniques and their role in capturing consumer attention.

Understand Weber's Law and the Just Noticeable Difference (JND) and their implications for retail and advertising.

Recognize different consumer processing states, including perceptual vigilance and adaptation.

Explain the role of sensory marketing and unconventional advertising methods in attracting consumer attention.

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Definitions:

Behavioral Contrast

The phenomenon where the rate of response to a stimulus changes significantly when the conditions of reinforcement for another stimulus are altered.

Defensive Response

Reactions or behaviors that organisms adopt to protect themselves from perceived threats or harm.

Aplysia

A genus of sea slugs used extensively in neurological research due to their simple nervous systems.

Electric Shock

is often used as an aversive stimulus in behavioral experiments, to study learning or modify behavior.