Regarding the Use of Advertisements to Recruit Applicants for Sales

question 12

Multiple Choice

Regarding the use of advertisements to recruit applicants for sales jobs,we usually find that:

• A)Most recruiting ads are seeking high-caliber salespeople for challenging jobs.
• B)Ads are the main recruiting source used for most sales jobs.
• C)Ads ordinarily produce a small number of applicants.
• D)The per capita cost of reaching recruits is high.
• E)None of these generally is true.

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Definitions:

Variable Costs

Expenses that change in proportion to the activity of a business.

Fixed Costs

Expenses that do not change with the level of output or sales in the short term.

Marginal Cost Curve

Graphical representation showing how the cost to produce one more unit changes as production increases, typically U-shaped due to economies and diseconomies of scale.

Average Total Cost Curve

A graphical representation showing the average cost per unit of output, calculated by dividing total costs (both fixed and variable) by the number of units produced.