A Drawback to Organizing the Sales Force in a Geographical

question 21

Multiple Choice

A drawback to organizing the sales force in a geographical specialization is that:

• A)customers may get called on by multiple reps from the same selling firm.
• B)it results in more travel time for each sales rep.
• C)it leads to uneven coverage of the market.
• D)there is usually no specialization of marketing activities.
• E)All of these are drawbacks.

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Definitions:

Express Warranty

A formal declaration by a seller or manufacturer promising the quality and reliability of a product, explicitly stated in a contract or agreement.

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