Which of the Following Is the Most Effective Prospecting Strategy

question 33

Multiple Choice

Which of the following is the most effective prospecting strategy?

• A)Conducting a marketing research on the psychographic profile of the target customers.
• B)Getting referrals from the customers.
• C)Making cold calls.
• D)The Internet.
• E)Networking by the salesperson.

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Definitions:

Looking-glass Self

A concept in social psychology that proposes a person's perception of themselves is influenced by their understanding of how others view them.

Impression Management

The process individuals use to control and manipulate how they are perceived by others, often in social or professional contexts.

Backstage

The places where we rehearse and prepare for our performances.

Erving Goffman

A sociologist known for his work in symbolic interactionism and his studies on social interaction, identity, and the presentation of self in everyday life.