The Key to Need Assessment Is Effective One-Way Communication from the Salesperson

question 51

True/False

The key to need assessment is effective one-way communication from the salesperson to the customer.

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Definitions:

Elaboration

The process of adding more detail to a message, making it more complex and often more persuasive.

Clustering

A process of grouping a set of objects or individuals based on similarities, often used in data analysis to identify patterns or classifications.

Encoding

The process of converting information into a form that allows it to be stored in our memory.

Attention

The cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.