Which of the Following Is the Most Effective Prospecting Strategy

question 33

Multiple Choice

Which of the following is the most effective prospecting strategy?

• A)Conducting a marketing research on the psychographic profile of the target customers.
• B)Getting referrals from the customers.
• C)Making cold calls.
• D)The Internet.
• E)Networking by the salesperson.

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Definitions:

Economies of Scope

Cost advantages that enterprises obtain due to efficient resource utilization in producing a variety of products rather than specializing in a single product.

Learning by Doing

The process of gaining skill or knowledge from direct experience or practice.

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operation, which often leads to a reduced cost per unit of output.

Diseconomies of Scope

A situation in which a single firm producing multiple products has higher costs than if each product were produced by a separate firm.