An Argument in Favor of the "Full-Cost" Approach to Cost

question 19

Multiple Choice

An argument in favor of the "full-cost" approach to cost allocation is:

• A)In the long run all costs are fixed.
• B)With a good accounting system,we can accurately allocate any expense.
• C)Essentially,the whole purpose of a marketing cost analysis is to determine the net profitability of the marketing unit being studied.
• D)It is easy to establish defensible bases for allocating expenses.
• E)It is a good basis for short-run decision making at the district or regional sales force level.

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Definitions:

Codon

A sequence of three nucleotides in mRNA that specifies a particular amino acid or termination signal during protein synthesis.

Natural Selection

Natural selection is a mechanism that can lead to adaptive evolution, whereby differences in the phenotypes of individuals cause some of them to survive and reproduce more effectively than others and therefore outcompete them.

Synapomorphy

A characteristic or trait that is shared by two or more taxonomic groups and is derived from their most recent common ancestor, indicating a phylogenetic relationship.

Molecular Phylogeny

The analysis of the molecular structure of DNA, RNA, or protein sequences to determine genetic relationships and evolutionary histories among different species.