Marketing Cost Analysis Is Not Likely to Be Used In

question 47

Multiple Choice

Marketing cost analysis is not likely to be used in:

• A)Selecting the most profitable sales territory.
• B)Determining the minimum profitable order size.
• C)Deciding what products to drop from the line.
• D)Handling the small order problem.
• E)Determining the market potential.

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Definitions:

Qualitative

Pertaining to research or data collection methods that focus on obtaining in-depth understanding of human behavior and the reasons that govern such behavior, rather than quantification.

Social Desirability

A tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to overreporting of "good" behavior or underreporting of "bad" behavior.

Reactivity

The degree to which the process of measurement itself affects the measurement and the subject's behavior.