Which of the Following Leads to a Greater Use of Adaptive

question 41

Multiple Choice

Which of the following leads to a greater use of adaptive selling behaviors?

• A)An evaluation system that emphasizes sales results.
• B)An evaluation system that emphasizes sales behaviors.
• C)An evaluation system that emphasizes sales volumes.
• D)An evaluation system that emphasizes sales dollars.
• E)None of these.

---

Definitions:

Brand Loyalty

The tendency of consumers to continually purchase one brand's products over competing brands due to a perceived superiority or emotional attachment.

High Involvement

Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.

Product Decision

Refers to the process of making choices about the features, design, branding, and positioning of a product in the market.

Hierarchy of Effects

is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.