The Basic Reason for the Existence of the 80-20 Situation

question 42

Multiple Choice

The basic reason for the existence of the 80-20 situation in most marketing programs is:

• A)The inevitable failure of many new products.
• B)The high cost of marketing.
• C)Misdirected marketing effort.
• D)Too many salespeople.
• E)None of these.

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Definitions:

Goals

Targets or outcomes that an individual or organization aims to achieve through certain actions.

Reconceptualize

The process of redefining or reassessing an existing concept or idea, often in light of new evidence or perspectives.

Carrying Out

The act of executing or implementing a plan, decision, or instruction.

Action Identification Theory

The theory that explains how people conceive of action—their own or others’—in ways that range from very concrete to very abstract.