With Respect to a Marketing Audit

question 14

Multiple Choice

With respect to a marketing audit:

• A)It is the practice of preventive as well as curative marketing medicine;that is,it analyzes past activities and aids in decision making for the future.
• B)Management should conduct a full audit at least once a year.
• C)It applies to the marketing activities but not to the sales activities in a company.
• D)It is not a total evaluation program in the same sense as a financial or personnel audit.
• E)None of these is correct.

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Definitions:

Clitoris

Located anterior to the urethral opening in females. It contains erectile tissue and is rich in sensory nerves.

Spermatogenic Cells

The cells that give rise to sperm cells.

Bulbourethral Glands

Glands that lie beneath the prostate and empty their fluid into the urethra. Their fluid aids in sperm movement.

Glans Penis

A cone-shaped structure at the end of the penis.