Examlex
Market potential is the maximum market share that an individual firm can expect to achieve.
Erikson
A psychoanalyst known for his theory on human psychosocial development across eight stages from infancy to adulthood.
Generativity
A stage in Erik Erikson's theory of psychosocial development where middle-aged adults have a desire to guide the next generation, often through parenting or mentorship.
Reciprocal Determinism
A theory which posits that a person's behavior is influenced by both their own characteristics and the environment, in a mutually influencing relationship.
Operant Conditioning
A form of behavioral conditioning that adjusts the level of a behavior through the addition of positive stimuli or negative consequences.
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