Test Markets Are a Means of Estimating a Product's Market

question 66

True/False

Test markets are a means of estimating a product's market potential.

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Definitions:

Offeree

The person or party to whom an offer is made, especially in contract law.

Offeror

The party in a contractual agreement who makes an offer to enter into a contract, awaiting acceptance by the offeree.

Stipulates

Specifies expressly, setting out terms or conditions clearly within an agreement or document.

Effective Upon Dispatch

A legal principle stating that an offer, acceptance, or revocation becomes effective when it is sent, not when it is received.