Which of the Following Is an Accurate Generalization Regarding Test

question 21

Multiple Choice

Which of the following is an accurate generalization regarding test marketing as method of sales forecasting?

• A)It tells us how many people intend to buy the product rather than who actually buys it.
• B)It is not a good method to use for a new product.
• C)This method takes a little time or money in comparison with the other methods.
• D)If a product succeeds during its test marketing,it will be an automatic success when marketed on a full-scale basis.
• E)None of these is correct.

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Definitions:

Valence

In psychology, the value associated with a particular outcome or reward, influencing the motivation of an individual.

Expectancy

The belief or anticipation that a particular event or outcome will occur.

Instrumentality

In the context of motivation theory, it refers to the perceived relationship between performing at a certain level and achieving a desired outcome.

Goal-Setting Theory

Goal-Setting Theory posits that specific, challenging goals along with appropriate feedback contribute significantly to motivation and performance, by focusing effort and fostering persistence.