An Element of a Company's Marketing Mix That Is Not

question 82

Multiple Choice

An element of a company's marketing mix that is not part of its communications mix is:

• A)Distribution.
• B)Advertising.
• C)Sales promotion.
• D)Personal selling.
• E)Publicity.

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Definitions:

Spot Rate

The present going rate for a specific currency to be purchased or exchanged, available for prompt delivery.

Hedge

A financial strategy used to reduce the risk of adverse price movements in an asset.

Hedge

An investment position intended to offset potential losses or gains that may be incurred by a companion investment, commonly used for risk management.

Exchange Variations

Refers to the fluctuations in the value of currencies in the foreign exchange market, impacting the value of foreign currency transactions.