Customer Relationship Management Refers to a Program Designed To

question 52

Multiple Choice

Customer Relationship Management refers to a program designed to:

• A)Establish new accounts.
• B)Manage the expenses of calling on customers.
• C)Expand the relationships with existing customers.
• D)Manage the distribution of goods and services to customers.
• E)Minimize company liability with regard to the products it sells to customers.

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Definitions:

Likelihood

Likelihood in statistical analysis is the probability that a particular set of observations would occur given a specific model.

Wilcoxon Rank Test

A nonparametric statistical test that compares two paired groups to determine if their population mean ranks differ.

McNemar Test

A statistical analysis applied to matched nominal data to assess if the frequencies at the margins of rows and columns are the same.

Nonparametric Tests

Statistical tests that do not assume a specific distribution for the data, often used when data do not meet the assumptions required for parametric tests.