Examlex
Which of the following can influence a company's pricing decisions?
Neutral Stimulus
A stimulus that initially produces no specific response other than focusing attention, until it is associated with an unconditioned stimulus.
Reinforcement
In behavioral psychology, it refers to any stimulus which strengthens or increases the probability of a specific response.
Positive Reinforcer
A stimulus that, when presented after a behavior, increases the likelihood of that behavior being repeated.
Negative Reinforcer
A stimulus whose removal or avoidance after a response strengthens that response or makes it more likely to happen again.
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