Examlex
Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Northwest Airlines utilized _____ to identify these customers.
Self-stereotyping
The process by which individuals assign stereotypes to themselves based on their own group membership, which can affect their behavior and self-concept.
Double Consciousness
A term describing the internal conflict experienced by subjugated groups in an oppressive society, particularly the sense of looking at oneself through the eyes of a dominant culture.
Transference
In psychology, the process by which individuals project feelings, attitudes, or desires onto someone else, often unconsciously and rooted in previous relationships or experiences.
Disassociation
The process or state of disconnecting or detaching one's thoughts, feelings, or memories from oneself, often as a coping mechanism in response to stress or trauma.
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