Four-Drive Theory Is One of the Few Theories of Motivation

question 171

Essay

Four-drive theory is one of the few theories of motivation that recognizes the central role of human emotions in the motivation process. Explain how four-drive theory applies emotions to employee motivation.

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Definitions:

Universal Appeal

The characteristic of being attractive or interesting to a wide range of people.

Luxury Items

Products or services that are considered premium and not necessary for basic living, often associated with high quality and price.

Global Business Strategy

A plan of action, including methodologies and considerations, aimed at expanding a company’s operations and presence in international markets.

Marketing Strategies

Comprehensive plans designed to reach marketing goals, including product development, pricing, promotion, and distribution decisions.