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Eastern University Performs a Daily Computer Search Through Newspaper Articles

question 161

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Eastern University performs a daily computer search through newspaper articles to identify any articles about the university or its faculty members.University administrators use this information to receive feedback about how the public reacts to university activities.In knowledge management,searching for newspaper articles and other external writing about the organization is mainly a form of:


Definitions:

Endowment Effect

The phenomenon in which people ascribe more value to things merely because they own them.

Loss Aversion

A concept in behavioral economics stating that individuals prefer avoiding losses to acquiring equivalent gains, showing that losses have a greater emotional impact than gains.

Framing

The way information and messages are presented and structured to influence people's perceptions, decisions, and judgments.

Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity of that good that consumers are willing to purchase.

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