Regarding the Roles of Marketers and Consumers in Improving the Macro-Marketing

question 77

Multiple Choice

Regarding the roles of marketers and consumers in improving the macro-marketing system:

• A) marketing managers should not be expected to improve and extend the range of goods and services they make available.
• B) the decisions that marketing managers make always increase the choices available to consumers.
• C) consumer-citizens have the responsibility to vote for laws that place constraints on businesses, if those businesses harm the ecological system or make excessive demands on scarce resources.
• D) marketers and consumers should decide in advance what products will be produced so as not to waste scarce resources.
• E) None of these alternatives is correct.

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Definitions:

Income

Funds acquired regularly as a result of work or investment ventures.

Utility Function

Represents a consumer's preferences in a way that the utility or satisfaction they get from various goods or services can be measured and compared.

Budget Constraint

A limitation on the consumption choices of individuals or households, based on their income and the prices of goods and services.

Income

Income is the amount of money or goods received, typically within a certain period, in exchange for labor, goods sold, or investment.