What Is the Objective of Competitive Advertising

question 126

Multiple Choice

What is the objective of competitive advertising?

• A)It tries to develop primary demand for a product category rather than demand for a specific brand.
• B)It tries to keep the product's name before the public.
• C)It is used to present the company in a favorable light,perhaps to overcome image problems.
• D)It may be useful when the product has achieved brand preference or insistence.
• E)It tries to develop selective demand for a specific brand.

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Definitions:

Economic Fluctuations

Variations in the growth rate of an economy over a period of time, characterized by cycles of expansion and contraction.

Regressive Income Tax

A tax system where the tax rate decreases as the taxable amount increases, placing a higher relative burden on lower-income earners.

Unemployment Insurance

A government-provided financial assistance program for individuals who have lost their job, offering temporary financial support.

Inflation Targets

Specific, publicly announced goals for the annual rate of inflation that central banks aim to achieve and maintain to guide monetary policy.