Which of the Following Statements About Advertising on the Internet

question 50

Multiple Choice

Which of the following statements about advertising on the Internet is(are) true?

• A) When a website sets fees based on actual sales, it is setting fees in the same manner as traditional media.
• B) Most Internet ads seek a delayed response.
• C) As with traditional media, getting lots of exposure is all that matters.
• D) Most ads try to get advertisers to click-through to the firm's website.
• E) None of these statements is true.

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Definitions:

Applied Behavior Analysis

A therapy based on the science of learning and behavior, which aims to improve socially significant behaviors.

Cognitive Skills

Mental abilities involved in the process of acquiring knowledge and understanding through thought, experience, and the senses, such as perception, reasoning, memory, and attention.

Treatment Expense

The cost associated with medical care, including diagnostics, therapy, medication, and other interventions necessary to treat or manage conditions.

Adolescent Suicide Rate

The statistical measure of the number of suicide deaths in a given population of adolescents, usually per 100,000 individuals per year.