A Firm Has Run a Comparative Ad, and a Competitor

question 221

Multiple Choice

A firm has run a comparative ad, and a competitor immediately complained that the claims made by the ad are deceptive. In such a case,

• A) the ad agency that created the ad could share responsibility in any action brought by the FTC.
• B) the firm that sponsored the ad might need to provide research proof that its claims are accurate.
• C) the Federal Trade Commission has the power to require corrective advertising-if the ad was really deceptive.
• D) All of these alternatives are true.

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Definitions:

Aggressively

Acting with force or assertiveness to achieve an objective or goal, often without much regard for others.

HVAC

Stands for Heating, Ventilation, and Air Conditioning, a technology of indoor environmental comfort.

Marketing Unit

A division or team within an organization that focuses on marketing strategies, operations, and activities to promote products or services.

Aggressively

Taking bold and forceful actions, often in a competitive context, to achieve particular objectives or goals.