Which of the Following Is NOT True When Comparing Mass

question 275

Multiple Choice

Which of the following is NOT true when comparing mass selling to personal selling

• A) Mass selling is less expensive when the target customers are numerous and scattered.
• B) Mass doesn't provide immediate feedback.
• C) Mass is less flexible in adapting to customers' needs and attitudes.
• D) Publicity is not a form of mass selling.
• E) Personal selling includes customer service.

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Definitions:

Standard Deviation

A measurement tool for evaluating the dispersion or spread among a series of data.

Data

Facts and statistics collected together for reference or analysis, serving as the basis for scientific inquiry, decision making, or computational processes.

Sum of Squared Scores

The sum of the squared differences between each observation and the mean, used in various statistical methods.

Data

Information collected for analysis or used to make decisions, which can be quantitative or qualitative in nature.