Identify the Incorrect Statement About Sales Promotions

question 260

Multiple Choice

Identify the incorrect statement about sales promotions.

• A) Sales promotions have increased because of competition in emerging markets.
• B) Sales promotions can be used as tools to overcome consumer price resistance.
• C) Changes in technology have made sales promotions more efficient.
• D) The availability of more ad agencies and specialists has spurred growth in sales promotions.
• E) An appropriate sales promotion depends on the situation and objectives.

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Definitions:

Market

A place or platform where buyers and sellers come together to exchange goods, services, or information, often setting prices and terms in the process.

Critical

Pertaining to a crucial or decisive point that requires immediate attention or presents a significant challenge.

Competition

The rivalry between businesses to sell their goods or services to customers, often leading to better quality and prices.

Environmental Change

Alterations to the natural environment caused by human activity or natural processes, impacting ecosystems, climate, and land use.