Examlex
Communication often breaks down because the receiver's decoded message is different than the message the source encoded.
Consumers
Individuals or groups who purchase goods and services for personal use and not for manufacture or resale.
Supply Chain Marketing
A holistic approach to marketing that integrates the entire supply chain, from product development to the delivery to the end consumer, to enhance customer value and efficiency.
Right Customer
Identifying and targeting the consumer segment that is most likely to purchase a company's products or services for optimal business performance.
Activities
Actions or tasks that are performed as part of a process or to achieve an objective.
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