Each of the Following Statements Regarding Online Promotional Communications Is

question 205

Multiple Choice

Each of the following statements regarding online promotional communications is true except that ______.

• A) marketing managers need not focus on online information they don't create
• B) online complaints can serve the purpose of highlighting unmet customer needs
• C) marketing managers need to know where customers are likely to search for information and monitor what is being said there
• D) customers often make purchases based on information that was not influenced by the product's marketing manager
• E) customers who search online often find messages outside the marketer's control

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Definitions:

Active Exploration

The process by which individuals, often children, actively engage with and investigate their environment to learn and acquire new knowledge.

Psychological Development

The process of emotional, cognitive, social, and personality growth that occurs throughout a human life span.

James Marcia

A psychologist known for his work on adolescent identity development, specifically for elaborating on Erikson's stages of psychosocial development with his theory of identity statuses.

Identity Diffusion

A state in Erikson's theory of identity development where an individual has not yet formed a stable sense of self or identity, often leading to confusion and uncertainty.