Which of the Following Statements Is True About the Customer-Initiated

question 95

Multiple Choice

Which of the following statements is true about the customer-initiated communication process?

• A)The marketer targets more of its promotion effort at specific individuals who respond directly.
• B)A firm relies on a CRM database to target specific prospects.
• C)A customer initiates the communication process with a decision to search for information in a particular message channel.
• D)A seller initiates the communication process with a decision to search for information in a particular message channel.
• E)There is a transfer of information from higher-level management to production workers.

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Definitions:

Repress

To block off memories that may cause pain, embarrassment, or guilt.

Experiences

Life events or activities that a person goes through, contributing to their knowledge, skills, and personal development.

Peak Communications

Peak Communications describes moments of optimal interaction, where communication is exceptionally clear, meaningful, and effective.

Empathy

The ability to understand and share the feelings of another.