Identify the False Statement Regarding Promotion to Intermediaries

question 114

Multiple Choice

Identify the false statement regarding promotion to intermediaries.

• A) When suppliers offer similar products and compete for attention and shelf space, intermediaries usually pay attention to the one with the best profit potential.
• B) Sales managers handle most of the important communication with intermediaries who do not want empty promises.
• C) Sales promotions targeted at intermediaries usually focus on short-term arrangements that will improve the intermediary's profits.
• D) Trade ads usually encourage intermediaries to contact the supplier for more information, and then a salesperson takes over.
• E) During sales promotion, intermediaries want to know what they can expect in return for their cooperation.

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Definitions:

Legal Direct Discrimination

Practices that explicitly treat an individual or group unfavorably because of protected characteristics such as race, gender, age, or disability.

Canadian Human Rights Act

Federal legislation in Canada that protects individuals from discrimination on the basis of race, gender, ethnicity, age, and other grounds.

Equal Employment Opportunities

Policies and practices that ensure all job applicants and employees have equal chances without discrimination.

Prohibited Grounds

Specific categories or characteristics, such as race, gender, or religion, that are legally protected from discrimination.