Distribution Agreements Which Limit Sales by Customer or Territory

question 280

Multiple Choice

Distribution agreements which limit sales by customer or territory:

• A) are always illegal.
• B) may be legal if they are horizontal agreements between producers and intermediaries.
• C) are definitely illegal if they are horizontal agreements among competing producers or intermediaries, but may be legal if they are vertical agreements.
• D) are definitely illegal if they are vertical agreements between producers and intermediaries.
• E) None of these alternatives is correct.

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Definitions:

Marketing Objective

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A plan that outlines how a company will utilize its human resources to achieve its business objectives, including talent acquisition, development, and management.