Which of the Following Statements About "New Products" Is FALSE

question 190

Multiple Choice

Which of the following statements about "new products" is FALSE?

• A) In order for it to be advertised as new, there should be a functionally significant change in the product-according to the FTC.
• B) A product should be considered "new" by a particular firm if it is new in any way for that company.
• C) The FTC considers six months as the maximum time that a product should be called "new."
• D) According to the FTC, a product may be called "new" as long as the firm has made at least some minor change in the package or product.
• E) A marketing manager should consider a product new if it is aimed at new markets.

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Definitions:

Fovea

A small depression in the retina where visual acuity is highest due to the dense concentration of cones, responsible for sharp central vision.

Rods

Photoreceptor cells in the retina of the eye that function well in low light and are primarily responsible for black-and-white vision.

Cones

Cells in the eye's retina known as photoreceptors work optimally in well-lit conditions and allow for the recognition of different colors.

Color Receptors

Specialized cells in the retina of the eye responsible for detecting color through the absorption of light at varying wavelengths.