The Stage of the New-Product Development Process in Which Marketers

question 233

Multiple Choice

The stage of the new-product development process in which marketers evaluate the firm's strengths, weaknesses, and objectives is:

• A) idea generation.
• B) screening.
• C) idea evaluation.
• D) development.
• E) commercialization.

---

Definitions:

Delivery Of Food

The process of transporting prepared meals or food products from a source, such as a restaurant or grocery store, to a specified destination, often a customer's address.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, triggers a conditioned response.

Impending Occurrence

An anticipated event that is about to happen or likely to occur in the near future.

Unconditioned Stimulus

In the context of classical conditioning, a stimulus that effortlessly and automatically provokes a response with no prior instruction.