Characteristics of a Good Brand Name Include All of the Following

question 334

Multiple Choice

Characteristics of a good brand name include all of the following except:

• A) Be easy to spell and pronounce.
• B) Be trendy and fashionable.
• C) Describe the product and key benefits.
• D) Be legally available for use by the firm.
• E) Match the brand's packaging.

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Definitions:

Probability

The evaluation of the chance that something will occur, represented as a value between 0 (indicating it cannot happen) and 1 (indicating it will surely happen).

Survey Participant

An individual who takes part in a survey, providing data or answers to questions for research purposes.

Favorite Colour

An individual's personal preference for a particular hue or shade.

Probability

The mathematical study of random phenomena, probability assesses the chance that a given event will occur.