Marketing Information Systems Rely Heavily On

question 254

Multiple Choice

Marketing information systems rely heavily on:

• A) information gathered by salespeople.
• B) customer surveys.
• C) teamwork between IT experts and marketing managers.
• D) direct observation of customers.
• E) marketing research departments.

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Definitions:

Embodied Cognition

The belief that the mind's operations are closely tied to how the body interacts with its environment.

Heavy Clipboard

An experimental manipulation in psychology where the weight of a clipboard is used to influence the perception of the importance or seriousness of attached documents.

Psychokinesis

The purported ability to move or manipulate objects with the mind, without physical interaction, a phenomenon not scientifically proven.

Absolute Thresholds

Absolute thresholds represent the minimum intensity of a stimulus that one can detect 50% of the time, varying from one sense to another.