An Organized Way of Continually Gathering,accessing,and Analyzing Data to Get

question 31

Multiple Choice

An organized way of continually gathering,accessing,and analyzing data to get information to help marketing managers make ongoing decisions is called ________.

• A) marketing information system
• B) marketing model
• C) marketing research project
• D) marketing research department
• E) marketing logistics system

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Definitions:

Generation X

Generation X describes the demographic cohort following the baby boomers and preceding the millennials, typically defined as being born from the early-to-mid 1960s to the early 1980s.

Digital Natives

Individuals who have grown up with access to digital technology from an early age, making them proficient with digital devices and the internet.

Consumer's Point

The perspective or viewpoint of consumers regarding a product, service, or brand, influenced by their needs, preferences, and experiences.

Business Process

A collection of linked tasks which find their end in the delivery of a service or product to a client.