Pick the Correct Statement About Marketing Research

question 30

Multiple Choice

Pick the correct statement about marketing research.

• A) It is an organized way of gathering and analyzing information marketing managers need.
• B) It involves a wide range of techniques including Internet search, customer surveys, and more.
• C) It is a department in most small companies.
• D) It is only needed by producers who have long channels of distribution.
• E) It is not considered an alternative to a marketing information system.

---

Definitions:

Clothing

Garments and articles worn on the body, typically made from fabric or textiles.

Budget Constraint

The limitation on the consumption bundles that a consumer can afford given their income and the prices of goods and services.

Income

The sum of all a household’s wages, salaries, profits, interest payments, rents, and other forms of earnings in a given period of time. It is a flow measure.

Price

The cost at which something is sold or bought, determining the economic transaction between buyers and sellers.