Why Is Setting Up a Marketing Information System Considered Valuable

question 57

Multiple Choice

Why is setting up a marketing information system considered valuable to marketing managers?

• A) It helps in getting a continual flow of information whenever needed.
• B) It focuses more on primary data than secondary data.
• C) It provides generalized information and not problem-specific data.
• D) It concentrates only on numerical data and supports fast analysis.
• E) It serves as a source of information for small companies that can't afford marketing research.

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Definitions:

Connotative Meaning

The emotional or cultural implications and associations that a word carries, beyond its literal dictionary definition.

Connotative Words

Words that carry beyond their literal meaning, evoking emotions, attitudes, or additional meanings.

Denotative Words

Denotative words hold the direct, literal meaning of terms as opposed to their connotative or implied meanings.

Qualitative Judgment

The assessment or evaluation of something based on its qualities rather than quantitative data.