Secondary Data Is Often Available at Little or No Cost

question 109

Multiple Choice

Secondary data is often available at little or no cost by ________.

• A) tracking consumer clicks on a website
• B) conducting focus group interviews
• C) using online customer survey
• D) conducting in-depth interviews
• E) reviewing company files

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Definitions:

Master Data

A set of core data, such as customer, product, employee, vendor, geographic location, and so on, that spans an enterprise’s information systems.

Enterprise Information Systems

Integrated software platforms used by organizations to manage their operations, data, and processes, often in real-time.

Inconsistency

The state of being in conflict or not matching up, often leading to errors or confusion within data or processes.

Independence

The state or condition of being free from dependence, influence, or control by others, whether it relates to countries, organizations, or individuals.