Consumers Remembering Only What They Want to Remember Is Called

question 257

Multiple Choice

Consumers remembering only what they want to remember is called:

• A) conscious response.
• B) selective retention.
• C) selective exposure.
• D) cognitive learning.
• E) selective perception.

---

Definitions:

Prepayment

Payments made in advance for goods or services, recorded as an asset until the corresponding goods or services are received.

Adjusting Entry

An accounting record made to update the book value of an asset or to correct or allocate income and expenses to the appropriate period.

Prepaid Asset

Expenses paid in advance for future benefits, such as insurance or rent, recognized as assets until they are utilized.

Prepaid Subscriptions

Payments made in advance for subscription-based services or products, recognized as assets until the services or products are received.