Which of the Following Statements About Opinion Leaders Is True

question 251

Multiple Choice

Which of the following statements about opinion leaders is true?

• A) Opinion leaders are usually wealthier and better educated than others.
• B) Opinion leaders on one subject aren't necessarily opinion leaders on another.
• C) Firms always aim their marketing mixes at general consumers, not opinion leaders.
• D) Favorable publicity from opinion leaders rarely helps a marketing mix.
• E) Opinion leaders are the same as reference groups.

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Definitions:

Influence

The ability to influence the personality, growth, or actions of a person or object.

Minutes

The official written record of the discussions and decisions made during a meeting.

Explicit Way

A clear and direct approach, leaving no room for misunderstanding or ambiguity.

Agenda

a list or program of items to be discussed, accomplished, or presented during a meeting or event.