Which of the Following Statements About Market Segmentation Is NOT

question 27

Multiple Choice

Which of the following statements about market segmentation is NOT correct?

• A) It starts by segmenting broad product-markets.
• B) It involves naming broad product-markets.
• C) A market grid with submarkets can be a visual aid to market segmentation.
• D) It segments broad product-markets in order to develop suitable marketing mixes.
• E) First-time market segmentation efforts often fail.

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Definitions:

Tax Reform Act

Legislation aimed at adjusting tax policies, which can include changes to tax rates, tax credits, and deductions to achieve economic or social objectives.

Corporate Income Tax

A tax imposed on the net income of a company derived from its business activities within a country.

Adam Smith

An 18th-century Scottish economist and philosopher, known as the "Father of Economics," who wrote "The Wealth of Nations" and is credited with founding modern economic theory.

Economic Role

The function or position an entity or individual plays within an economic system, influencing how resources are distributed and utilized.