Clustering Techniques Applied to Segmenting Markets ______

question 189

Multiple Choice

Clustering techniques applied to segmenting markets ______.

• A) usually require computers to group people based on data from market research
• B) remove the need for managerial judgment
• C) eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers
• D)affect the customer’s purchase of specific product or brand
• E) include the specialty markets that the segmenters are working with

Learn the role and content of DSM-IV in diagnosing and understanding mental disorders.

Comprehend the impact of insurance and societal changes on the perception and treatment of mental illness.

Gain insight into historical and cultural perspectives on abnormal behavior.

Understand the legal aspects and controversies surrounding insanity pleas and involuntary commitment.

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Definitions:

Organizational Development

Is a system-wide effort, managed from the top of the organization, to increase the organization’s overall performance through planned interventions.

Performance

The act of carrying out a task or function; often evaluated in terms of output quality, speed, or efficiency.

Assessment Center

An assessment center is a process used in the selection of candidates for a job, involving a variety of techniques designed to evaluate competencies important for success in that role.

Selection Technique

denotes the methods and processes used by organizations to evaluate and choose the most suitable candidates for a job, including interviews, tests, and other assessment tools.