Using One or Two Demographic Dimensions to Describe Market Segments

question 123

True/False

Using one or two demographic dimensions to describe market segments usually does not provide enough detail for planning a marketing strategy.

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Definitions:

Business and Government

The interaction and relationship between commercial enterprises and governmental bodies, influencing regulations, policies, and economic conditions.

Economic Sense

Activities or decisions that are justifiable in terms of profitability, efficiency, or other measures of economic benefit.

Packing Slip

A document included with a shipment that lists the contents and sometimes the order details, used for verifying receipt of goods.

Receiving Department

The area in a business where goods and materials are received from suppliers and checked for quality and quantity.